We made our commercial with AI.

OttoHR is a small team. We didn't want to spend weeks on location scouting, casting, and color grading just to say: hiring should be simple, and AI can help. So we let the tools we believe in do the work.

The brief was one line: “Show what work feels like when the busywork is gone.” Ninety seconds. No people speaking on camera. Editorial, monochrome, calm.

The script was drafted with a large language model and edited by hand. The shots were generated frame-for-frame from text prompts, then upscaled and stitched into a single cut. The voiceover is synthetic, we picked a voice we liked, gave it a tone, and let it read.

The score is generated too. Two minutes of original music, composed and mixed in under an hour. No samples, no copyright headaches, no agency.

Everything you just watched, image, sound, copy, was made by AI. The only thing we did by hand was the taste.

A traditional commercial of this caliber starts at five figures and climbs from there. Ours came in at a fraction of that, in a week of evenings. That isn't a flex, it's the point.

The same shift is happening in hiring. The work that used to take a team, sorting resumes, scheduling interviews, writing rejection emails, can now be done in the background by software that doesn't sleep. What's left for humans is the part that actually matters: the conversation.

AI gets things wrong. Our first cut had a candidate signing an offer letter with the wrong hand, and an org chart with five Sarahs. We re-rolled, and re-rolled, and edited.

That's how we think about it in the product too. AI does the heavy lifting, but a person is always in the loop. You approve. You decide. The robot just stops you from drowning in spreadsheets first.